![]() It conveyed the game’s features quite well, but they were not visually distinct from each other. Variation A was the original set of screenshots on the App Store page. Using SplitMetrics A/B Testing, we compiled 3 sets of screenshots and compared their engagement statistics to determine the best set.ġ. They convey action, showcase features and the gameplay the players will experience. ![]() In-game screenshots are an essential part of the product’s online presence. Additionally, we conducted a detailed audit, the result of which was a well-thought-out plan of action. Those include its marketing, target audience, benchmarks, internal game metrics, and, perhaps the most important factor, the competition surrounding it. To tackle this case, we first needed to analyze the multiple facets that make up the app’s presence in the store. Vardan Stepanian, VP of Marketing Solution In addition to that, we managed to optimize the visual assets of the app’s page, which had a positive effect on the game’s CVR and reduced its CPI. With SplitMetrics Agency and SplitMetrics’ A/B testing platform, Deep Town: Mining Idle Tycoon by Rockbite Games successfully made it into the TOP-10 in groups of relevant and high-volume search keywords and increased its visibility score across the board by as high as 49% as a result of us working together to optimize the text metadata of their App Store page. As such, the Client chose the ASO Turnkey package in order to achieve that goal. ![]() Rockbite Games was aiming to increase the visibility and organic traffic of the game by at least 30%. In the game, you play as the main AI, with the key objectives being mining, crafting, and expanding the town while facing challenges and exploring the surrounding environment along the way. Deep Town: Mining Idle Tycoon is a science-fiction strategy game made and published by Rockbite Games. ![]()
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